Microsoft has developed a new type of two-dimensional code and they have simply called Tag. We can see at a glance that there are two major differences with the rest of codes that we know (QR, DataMatrix, BiDi). These new tags are made up of triangles and they have color, that allows them to have [...]
Archive for 30 January 2009
QR codes, QR Channel and Itinerarium on Catalunya Informació
Primario Restaurant
Primario restaurant in Barcelona, uses QR codes to facilitate the public an updated daily menu. Many curious have read it to guess whatpara is hidden behind this QR code. Whether it is day or night, as if it is sunny or cloudy, you can read the poster because it is backlit.
Pepsi’s promotional campaign with QR
The company PepsiCo has created a massive campaign to promote its soft drink Pepsi through QR codes in the UK. Aiming to promote its product it has prepared 400 million of Pepsi cans with QR codes printed on them, that allow prizes to those who read them.
Pepsi has made a great campaign involving the codes [...]
McDonald’s Nutrition facts through QR codes
McDonald’s has conducted a nutritional information campaign with QR codes in Japan. With the aim of informing its consumers about the nutritional content of their products, has created a web site adapted for mobile devices. Within this space, which is available both in the traditional way and through QR codes, which are printed on [...]
Avui newspaper doesn’t loose the track of QR codes
AVUI newspaper has published an article [catalan] about the QR code technology arriving to Barcelona and it also highlights the QR Channel social network.
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