McDonald’s has conducted a nutritional information campaign with QR codes in Japan. With the aim of informing its consumers about the nutritional content of their products, has created a web site adapted for mobile devices. Within this space, which is available both in the traditional way and through QR codes, which are printed on the packaging of its products.
Besides the nutritional facts that are already printed on the packaging, through this service we can get extra information such as the recommended daily amount of nutrients that gives us or the allergens it may contain.