The company PepsiCo has created a massive campaign to promote its soft drink Pepsi through QR codes in the UK. Aiming to promote its product it has prepared 400 million of Pepsi cans with QR codes printed on them, that allow prizes to those who read them.
Pepsi has made a great campaign involving the codes in which not only it can be obtained mobile games, screensavers, and so on. It also offers concert tickets. Led by the image of the model Kelly Brook, this campaign is clearly geared towards a young target, aware of the possibilities of new technologies.